I am just like any other designer you would find in this entire world but what sets me apart is the intention and spirit with which I work. I came up with a new terminology as well to label my work ethics and style, i.e., Passive Communication Designer. Most of the work that I do is totally intuitional and often derived from daily chores or something that I happened to experience in the past or in the present. Also, I try inculcate the essence of rich cultural and traditional Indian values into my work so that at least there’s a certain hint of ‘indian-ness’ in it. Apart from that, wit and humor are one of the staples in my graphic diet. Every single thing I prepare has to have a dash of authenticity and a sprinkle of humor onto it because that's what helps me remain satisfied. I love trying out new stuffs, working on new projects and experimenting with them. And lastly, I believe in passive designing because I feel it brings the best out of me.